My vision is to "End Human Suffering." The mission is to create development by bringing balance in our mental, physical & spiritual health.

I was born and raised mainly in the housing projects of Birmingham, Alabama, I wanted to create a brighter future than what awaited many young Black men who grew up there. I joined the United States Air Force, where I became a decorated combat veteran. After 21-years of active duty service, I retired, moved to the Los Angeles area to transition into civilian life.

I became a certified life coach through Supercoach Academy, discovering an ideal balance between the spiritual, mental and physical realms in my work as a coach. I offer a fresh approach to challenging the norms and thriving in life.

The strategy is, use my story- telling acumen and natural gift of fun to start fresh & authentic dialogue that enhances the human experience—keeping crowds engaged in well- being through coaching, podcasts, public speaking, seminars, workshops, and more for start-ups, non-profit organizations, Fortune 500 companies, and everything in between.

Rob Cook